Planning.

From now on untill December 13th I will be planning my magazine, including:

- drafts of layout for each page – front page, double page spread

- samples fonts and colour schemes

- draft of text for article

- production plan

Chart Results to Survey.

Chart Results For Survey.

Create your free online surveys with SurveyMonkey, the world's leading questionnaire tool.

research into a similar magazine using the internet

I looked at a magazine called 'MIZZ' as this was a magazine that was similar to my target audience..

The Mizz website is owned and operated by Panini UK Ltd, a wholly owned subsidiary of Panini S.p.A. and the same web privacy policy applies to the Mizz website as to all other Panini websites. PANINI is committed to protecting any personal information that you may provide to us. See the following for an explanation regarding the Mizz and PANINI web sites, including explanations about what kind of personal data will be collected and stored, for which purposes and with whom it might be shared.

The Panini Group
The Panini sticker and card division is part of an important international group which, in Italy and most major European countries, is composed of 4 divisions. In addition to the sticker and card Division, Panini has a Comic Division, a Comic distribution Division (Pan Distribuzione, where Pan stands for Panini...) and a New Media Division (Panini Interactive, which develops and carries out Internet and multi-media projects).

The Panini Group: History and Background Info
Panini was founded in 1961 with the launch of its first Calciatori/Football Players collection. The founders, the Panini brothers, had already opened a news stand on Corso Duomo in Modena in 1945 and by 1954 had started the Panini Brothers Newspaper Distribution Office.

The company remained under the control of the Panini family and grew to reach an annual turnover in excess of 100 billion lira.

In 1988, the company was sold to the Maxwell Group, which imposed a series of managerial changes through foreign management. After years of financial difficulties, Panini was bought by Bain Gallo Cuneo and De Agostini in 1992. It took only two years of careful administration to return to its past glory. Panini then joined the Marvel Entertainment Group. The management, however, headed by Aldo H. Sallustro, was maintained, and the headquarters remained in Italy.

On October 8th, 1999, Panini was bought by Vittorio Merloni's Fineldo SpA, an Italian conglomerate engaged in the manufacture of various consumer products and financing businesses, together with the Senior Management of Panini.

Recently, Panini has acquired the company World Foot Center, which deals with the distribution and promotion of football merchandising, both for clubs and for the French national team. It has also acquired a major share in DigitalSoccer Project, which develops revolutionary software in the sports sector. Moreover, the manufacturing of adhesive paper, represented by the Adespan division, has been sold to Avery Dennison, the world leader in the adhesive paper market.

The Panini Group, with headquarters in Modena, Italy is the world leader in the collectables and trading cards market. A multinational company and one of the leading children’s magazine and book publishers in both Europe and Latin America, Panini is also a major distributor of third party products in Italy, France and Spain. In addition to this Panini is involved in substantial multi-media programmes. In 2007 the Panini Group turnover was 543 million Euros and the Group spanned a total network covering over 100 countries with more than 700 employees.

Panini makes other products such as:

• Harry Potter and the Deathly Hallows Part 1 sticker collection
• I Love Princess

Research for similar products using the internet

NME MAGAZINE

KEY STATS:

Female26%

Median age:23

Student42%

Circulation:33,875

Readership:325,000ABCe

Unique Users: 5,342,246

•Readers have a strong relationship with NME and completely trust the brand:-

"I can trust it"

-"Its full of facts that we should all know but don’t BUT we do now thanks to NME"

-"Honest no-holds barred reviews".

MUSIC

Not surprisingly NME readers arecompletely obsessed by music.Reader research has demonstratedthat they rely on the editorial and theads to keep them up to datewith new music. This knowledge thenmakes them the authority in music intheir peer group.Male:74%

In todays lesson I created a survey to identify what my target audience is by asking relavent questions. Once people have completed my questionnaire I will then produce a summary with the results explaining the key things I found out about my own target audience and how the audience research will help me to produce a successful product.

Evaluation of Research and Planning.

From looking at different types of music magazines from the internet and also from what shops are actually selling I have realised that there are many different music magazines which have been made for different target audiences.

All of the magazines have similarities for example, having front cover page and contents themes which run throughout using the same colour themes and also the stories. Although I found these similarities, there are many different comparisons that can be made which are all very clear. For example, looking at magazines made for the younger generation use different brightly coloured themes to attract the visual eye so that the consumer picks up the magazine and thinks to themselves that it looks fun and interestting to read whereas, the music magazines that have been made for the older generation have thought about using pictures that tell the story and make you think not just by using brightly coloured themes and also the writing is much more formal which an adult would be more inclined to read because they would think that it is more suitable for themselves.

From researching I can now conclude that I will be making a magazine for the younger generation such as 'Top of the Pops' music magazine because it seemed to have much more of a fun factor than the other magazines I analysed, the magazine still uses the same text but I feel that because these magazines are made for people who are younger than my generation age, I would be able to create one by using knowledge that I already have as I was once the age that the magazines were consumed for and therefore would know more about teenage dramas and issues whereas making a music magazine for an older adult I would not know and would have to find out more. I also have more knowledge on the type of music magazine for example, the pop music is very common and I listen to it regularly whereas I would not see myself listening to classical music.

From just analysing two different types of music magazines in this lesson, I have noticed a major difference between the differences that are made for target audiences. From looking at the Top of the Pops magazine then looking at Vibe magazine a lot of different technical aspects are used to catch the audiences eye. For example, brightly colours are used for the younger generation whereas for the older generation colours are not so much a thing to attract the audience whereas the pictures give you mental images and describe the magazines. Next lesson I will compare a music magazine which is targeted for older people to see how it is different.

In todays lesson I will look at contents pages and a two page spread story from different types of music magazines.

Today I have looked on the internet for more formal music magazines and compared it against the others i have annotated, there were many differences compared to the pop music and Hip Hop magazine, it was more formal and the mode of address was aimed for the older generation and for people who like reading about classical music.

2nd November 2O1O

This lesson I will look at different types of music magazine front covers to identify similarities and differences between them all.