Wednesday, 17 November 2010

research into a similar magazine using the internet

I looked at a magazine called 'MIZZ' as this was a magazine that was similar to my target audience..

The Mizz website is owned and operated by Panini UK Ltd, a wholly owned subsidiary of Panini S.p.A. and the same web privacy policy applies to the Mizz website as to all other Panini websites. PANINI is committed to protecting any personal information that you may provide to us. See the following for an explanation regarding the Mizz and PANINI web sites, including explanations about what kind of personal data will be collected and stored, for which purposes and with whom it might be shared.

The Panini Group
The Panini sticker and card division is part of an important international group which, in Italy and most major European countries, is composed of 4 divisions. In addition to the sticker and card Division, Panini has a Comic Division, a Comic distribution Division (Pan Distribuzione, where Pan stands for Panini...) and a New Media Division (Panini Interactive, which develops and carries out Internet and multi-media projects).

The Panini Group: History and Background Info
Panini was founded in 1961 with the launch of its first Calciatori/Football Players collection. The founders, the Panini brothers, had already opened a news stand on Corso Duomo in Modena in 1945 and by 1954 had started the Panini Brothers Newspaper Distribution Office.

The company remained under the control of the Panini family and grew to reach an annual turnover in excess of 100 billion lira.

In 1988, the company was sold to the Maxwell Group, which imposed a series of managerial changes through foreign management. After years of financial difficulties, Panini was bought by Bain Gallo Cuneo and De Agostini in 1992. It took only two years of careful administration to return to its past glory. Panini then joined the Marvel Entertainment Group. The management, however, headed by Aldo H. Sallustro, was maintained, and the headquarters remained in Italy.

On October 8th, 1999, Panini was bought by Vittorio Merloni's Fineldo SpA, an Italian conglomerate engaged in the manufacture of various consumer products and financing businesses, together with the Senior Management of Panini.

Recently, Panini has acquired the company World Foot Center, which deals with the distribution and promotion of football merchandising, both for clubs and for the French national team. It has also acquired a major share in DigitalSoccer Project, which develops revolutionary software in the sports sector. Moreover, the manufacturing of adhesive paper, represented by the Adespan division, has been sold to Avery Dennison, the world leader in the adhesive paper market.

The Panini Group, with headquarters in Modena, Italy is the world leader in the collectables and trading cards market. A multinational company and one of the leading children’s magazine and book publishers in both Europe and Latin America, Panini is also a major distributor of third party products in Italy, France and Spain. In addition to this Panini is involved in substantial multi-media programmes. In 2007 the Panini Group turnover was 543 million Euros and the Group spanned a total network covering over 100 countries with more than 700 employees.

Panini makes other products such as:
  • Harry Potter and the Deathly Hallows Part 1 sticker collection
  • I Love Princess

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